Sahaara

COVID made us go back to the canvas and rethink about our systems that are present in our daily lives. One of the core problems I observed was how relationship design was shaping up in our environment. In our growing digital world human connections matter more than ever. Relationships between people, organizations and communities behold an amazing bond of trust and power within them that can change the world for good. One of the integral problems that I personally faced and a lot of people around me did too was "Elderly Care". With children living in far away from their parents , them succumbing to their age and with hustle culture residing in their children's hearts, we possess a big problem of how should we go about taking care of the elderly. Let alone COVID, but also in general searching for caregivers who are good at their job and can be trusted is a big problem that has been observed. While searching for potential caregivers people have relied onto informal networks and sources, which sometimes work sometimes don't. Observing the above problems through secondary research (online articles and reports) and some sort of primary research (conversations with friends, family and acquaintances) I realised the solution to work needs to be hyperlocal in nature. It needs to set up a connect with the stakeholders involved for them to use the platform. Another big movement that got quite popular during and post COVID was supporting local business and boosting local economies. I tried to understand if this project has an opportunity to boost local economy. To understand the needs of the stakeholders involved, I looked onto secondary research and interviewed a few people who I have seen have been struggling with the issue. Upon interviewing these were the Jobs-to-be-done identified for the project.